Fashion

The New Face of L’Oréal Paris

by Sara Tan

Ryan Reynolds loves her. Dan Humphrey loved her. And now, a beauty brand is on board: Blake Lively is L'Oréal's new brand ambassador for skincare, makeup, and hair.

Starting next year, Lively will appear in the Parisian brand's campaigns, following in the footsteps of Beyoncé, Jennifer Lopez and Lea Michele. Lively said in a press release:

I grew up with the inspiration of their message, ‘We’re worth it’. What an important value to instill in women. That beauty is rooted in confidence. That is key. That is why I’m so proud to be a L’Oréal Paris woman.

Here are three of our favorite Blake Lively looks we're hoping L’Oréal's line will help us recreate.

1. Retro Glam

Kevin Winter/Getty Images Entertainment/Getty Images

All eyes were on Blake Lively when she arrived on the red carpet looking like Veronica Lake at the premiere of her movie Savages. From her red lip to those gorgeous finger waves, this may be our favorite Blake Lively look ever.

2. Sleek and Slicked Back

Frazer Harrison/Getty Images Entertainment/Getty Images

Not many can pull off a totally tight, pulled back hairdo, but this look definitely works in Lively's favor. Her bronzed glow and messy chignon bun achieves one of her most effortlessly elegant styles.

3. Mermaid Muse

Stephen Lovekin/Getty Images Entertainment/Getty Images

L’Oréal, that's your cue to create some at-home hair dye that will make us look exactly like this.