Why 'Selma' Will Be Re-Released This Month

In honor of the 50th anniversary of Martin Luther King Jr.'s historic march in Alabama, Selma will be re-released in theaters on the weekend of March 20. Paramount Pictures is also sweetening the deal if you bring a friend with you — according to an announcement on SelmaMovie.com, theatergoers who purchase at the box office in-person are eligible for buy one, get one free tickets. There were three marches (or at least attempts) from Selma to Montgomery, AL in 1965, but the final and most successful started on March 21 and ended on March 25 with King's infamous "How Long, Not Long" speech. Earlier this month, President Obama was joined by thousands of people — including Eric Garner and Michael Brown's families — to commemorate the anniversary in Selma, and the cast also took a trip to march together back in January.

Selma had a long run in theaters starting with a limited release on Dec. 25 and expanding on Jan. 9. It went on to be nominated for many awards, taking home the Golden Globe, Critics' Choice, and Oscar for best original song "Glory" by Common and John Legend. Star David Oyelowo (who portrayed King) and director Ava DuVernay both took home some statues during award season and received Globes nominations, though unfortunately both Oyelowo and DuVernay were snubbed at the 2015 Oscars.