Lucky Magazine Has a New Editor-in-Chief: Eva Chen

Big, big news for the fashion and beauty world: Eva Chen has been named the new editor in chief of Lucky magazine. Chen, a favorite of Vogue EIC and Condé Nast Artistic Director Anna Wintour, replaces Brandon Holley, who had been at the mag since 2010.

In April, Wintour brought Chen on to Lucky to work as a consultant, though her role wasn't yet further defined at the time. Chen is well-versed in the digital realm and has a strong relationship with Lucky's publisher Condé Nast. Previously she worked at Teen Vogue first as special events director, then beauty director, and contributed to one of Vogue's recent issues. She also maintains her Tumblr, Eva Chen 212.

The September issue will be Chen's first as EIC. In a statement, Wintour said the issue "will be her first opportunity to showcase her leadership ability, and I have every confidence she will meet the moment head-on.”

Chen has the potential to bring a fresh, new perspective, especially considering her work with Wintour and her fluency in digital (she currently has over 44,000 followers on Instagram). I'm very excited to see what Chen can do to with Lucky. She has a beautiful aesthetic, great taste, and a vast knowledge of beauty and fashion. Of her appointment Chen said, “It’s an exciting time for the brand as technology empowers and inspires the Luckygirl to embrace her own personal style.”

Image: @EvaChen212 on Instagram