Gywneth Paltrow Time Travels for Max Factor

Ad campaigns for makeup brands are often a total snooze. How often can we really "ooh" and "aah" over gorgeous actresses and models looking fresh-faced? But Gwyneth Paltrow's latest ad for Max Factor is actually pretty inventive. The actress dons the makeup and fashions of several style icons through the decades, giving us a chance to see what she'd looks like as Audrey Hepburn, Brigitte Bardot, and more.

Paltrow was signed as the "creative inspiration" for Max Factor back in 2012 and for the last two years she's been starring in the brand's campaigns. The latest project is designed to celebrate "100 Years of Glamour" and features Paltrow all dressed up like the big stars of yore. She channels Audrey Hepburn's classic Breakfast at Tiffany's look, Brigitte Bardot's heavy-lidded eyes from the '60s, Farrah Fawcett's golden waves, and Madonna's 1980's lace-and-lingerie period. The images, which have all been recently released, are fantastic.

Paltrow is obviously a natural in front of the camera, and she captures each icon effectively. "I remember being with my mum [actress Blythe Danner] on film sets and watching her get her make-up done," she told Vogue, "There's a picture of me sitting on her lap in a make-up chair trying to do her lipstick. I was always in that world of make-up and make-up artists."

The actress may have recently been in the spotlight for her "conscious uncoupling" from Coldplay frontman Chris Martin, but we can't forget the talent made her famous to begin with. Now if you'll excuse me, I'm going to run out and get myself some of that hot pink Max Factor lip color...