Fashion
17 Stunning, Non-Diamond Engagement Rings To Lust Over
One night in 1947, a woman named Frances Gerety wrote the now-famous tagline that we're all familiar with: A diamond is forever. The campaign, created for De Beers, was so successful that Advertising Age named it the best advertising slogan of the 20th century. And it's no wonder why.
According to a report from Bain and Company, the hundreds of millions of dollars spent on this long-running ad campaign have had some seriously staggering effects. For example, the number of brides in the US who received diamond engagement rings in 1939 was only 10%. By the end of the 20th century, that number jumped to 80%.
Last year, The New York Times reported that Americans spent almost $7 billion on diamond rings in 2012.
All of that being said, there are plenty of other minerals on the market that are just as worthy as a spot on your ring finger. Remember, you're going to be wearing this ring every day for a very long time, so it should be a style that suits you — whether that means a diamond or a colorful gemstone.
Here, 17 non-diamond engagement rings for anyone who isn't totally sold on the idea that diamonds are a girl's best friend. Let the pinning commence.
Turquoise Engagement Ring
You’ll still get a couple of diamonds with this ring.
Turquoise Oval Ring, $6,165, mociun.com
Tourmaline Engagement Ring
This ring’s strong shape and bold color are bound to turn heads.
Hexagon Tourmaline, $985, emilyamey.com
Pink Cobalt Calcite Engagement Ring
I love this ring’s one-of-a-kind look.
Pink Heart Cobalt Calcite Ring, $2,275, melissajoymanning.com
Blue Sapphire Engagement Ring
“A ring full of strange and mystical powers,” according to Catbird.
Ila & I Itzela Blue Sapphire Ring, $3,220, catbirdnyc.com
Aquamarine Engagement Ring
A classic design with a little twist.
Winifred, $1,830, kenanddanadesign.com
Emerald Engagement Ring
You’ll look like royalty in this emerald engagement ring.
Jennie Kwon Emerald Lexi Ring, $980, roseark.com
Pink Tourmaline Engagement Ring
A perfect example of why you shouldn’t be afraid to shake things up.
Pink Tourmaline and Diamond Ring, $2,825, chefridi.com
Blue Sapphire Engagement Ring
A flower that’ll last you longer than the ones you’ll get on your anniversary. And by longer, I mean forever.
Oval Shape Blue Sapphire And Diamond Flower Ring, $1,270, jamesallen.com
Watermelon Tourmaline Engagement Ring
I love the ombre effect of this stone.
Petite Ambro In Pink Striped, $1,330, digbyandiona.com
Solid Yellow Gold Engagement Ring
A champagne diamond hides inside this ring’s band. I’m kind of obsessed with everything that’s going on here.
Hazeline Solitaire, $1,500, annasheffield.com
Blue Sapphire Engagement Ring
The white gold band is stunning against this delicate blue stone.
Shimmer Ring With Blue Sapphire, $8,900, reinsteinross.com
Garnet Engagement Ring
This ring symbolizes that the receiver is the ruler of the giver’s heart—the queen of hearts.
Georgian “Ruler Of My Heart” Garnet And Diamond Engagement Ring, $3,800, ericaweiner.com
Burmese Moonstone Engagement Ring
An ethereal, understated option.
Moonstone And Diamond Ring, $1,541, mociun.com
Mint Chrysoprase Cabochon Engagement Ring
A ring for the truly modern bride.
Irene Neuwirth Minth Chrysoprase Cobochon Ring, $1,140, barneys.com
Peridot Engagement Ring
You can order this stunning ring with an amethyst, blue topaz, citrine, garnet, or peridot gemstone.
Grace Walters Designs Victoria Scrollwork Halo In Sterling Silver With Diamonds And Peridot, $595, etsy.com
Opal Engagement Ring
This mesmerizing ring is made with recycled 18K gold in the maker’s CA green certified studio.
Opal Slide Ring With Diamond Halo, $2,450, melissajoymanning.com
Pink Tourmaline Engagement Ring
Perfection. That’s really all there is to say.
Tourmaline Astarte Ring, $8,650, annasheffield.com
