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Wait, Mario's Driving What Car Now?
Think that Mario and Luigi need more variety in their garage? Apparently you're not alone. In an upcoming ad partnership between Mercedez-Benz and Nintendo's Mario Kart 8, Mario can be seen riding around not in his little red box cart, but rather, in a Mercedes-Benz. It's not clear as to why Mercedes decided to team up with the video game, but one thing's for sure — it's definitely weird.
Sure, it's not actually going to be a part of the game — for now — but what kind of image does this give potential gamers? Mario's supposed to be the stereotypical plumber who occasionally rescues Peach and rides a green Dragon around (#TeamYoshi.) Does it make sense for him to be driving a Mercedes?
Possibly, Mercedes-Benz saw this as a way of reaching out to younger drivers — typically, kids from middle school all the way to college ages can be found playing the game. But, again, how many high-schoolers are in a position to own a Mercedes?
At the very least, Mercedes-Benz and Nintendo could at least put Mario is a tuxedo. The trailer shows him in his usual clothes, just driving around like usual.
Everything about this feels weird.
Image: Nintendo