This Is When The Newest Lip Kit Drops

Stop the presses, Kylie Jenner just dropped word of a new makeup product. The Smile Kylie Lip Kit, which contains a liquid lipstick and liner as per usual, comes out on Monday, Oct. 3 at 11 a.m. PT/2 p.m. ET. Start your timers and set your alarms now, because as with everything the makeup mogul does, it'll be sure to go quick.

And while the price (plus shipping) of Jenner's lip kits has caused people to balk in the past (probably for one about second, in which the product sold out) this is one purchase to feel great about — according to the Kylie Cosmetics Instagram, 100 percent of the proceeds will go to Smile Train, a charity that supports cleft surgery for children in the developing world.

Staying on theme with Jenner's knack for infinitely wearable, MLBB (my lips but better) shades, Smile is a gorgeous powdery pale pink. In a matte finish à la the classics, it looks most similar to Koko K in her existing range, but significantly brighter and more pastel. The hue eschews the standard "berry for fall" lip look (which has climbed to "Florals for spring? Groundbreaking" heights, IMO). But hey, what do you expect from Jenner? She makes her own trends.

This pale pink is a great option for something different, and while it's possible that the light color will highlight the alleged dryness of the formula that some fans have complained about, it does look absolutely lovely in the photo.

Here's to a brighter, charity-filled future — definitely something to smile about.