Fashion

Sephora's Holiday Collection Is Available Early

by Kali Borovic

Sep. 14, 2016

The holidays are in full swing in the makeup world. The Sephora Collection is adding some brand new products to our wish lists now, too. Where are all the goodies sold? I know what you're thinking. Sephora's Holiday Collection is available in Sephora's store and online, right? Well, yes, but that's not the whole story. This year the brand is switching things up a bit and doing an early release of the limited edition products at an unexpected location before they are available everywhere else.

One click on the Sephora site will show you plenty of holiday releases. There's Too Faced's Grand Hotel Café and Hum Nutrition's Red Hot Holiday Set, for starters. But you won't find anything created by the Sephora Collection just yet. There's only one place to get all six holiday pieces as of now — on their app. That's right! The only place to shop the new products early is on your phone.

Sephora loves to do surprise launches and sales on their app, so this early access event isn't all that surprising. The brand is giving app customers first access to the Sephora Collection Holiday Collection on Sept. 14 and 15. After that, the products will presumably hit the regular Sephora website and stores, but Bustle has reached out to the brand for confirmation. I'm willing to bet that all six products will eventually be in-store and online, there's just no telling when. Bottom line: you should probably go download the app to make sure you get your favorites ASAP.

Let's just say that this is definitely worth a download. If you don't already have the app, all you have to do is go to the app store, click the Sephora logo, and start shopping. Here's are all six products, so you can add them to your wish list.