It's been too long since the last Kylie Cosmetics Lip Kit restock, and that means that it's clearly time for the youngest of the Kardashian and Jenner clans to give her fans what that want. So when's the next Kylie Lip Kits restock? Well, her mattes are coming back soon! The star seems to be sticking to her schedule and restocking weekly, and since she restocked her lippies only two days ago, that left next week as the logical choice for a restock. Now, everyone just happens to know on what day it's going to happen.
Jenner has been holding firm to her weekly restocks, and she's keeping the restock early now. The Kylie Lip Kit restock is on Monday, but unlike some of her previous restocks, she'll be sticking with one product. Jenner's original matte liquid lipsticks are the winner of this round of restocks, and her latest Lip Kit shade, Exposed, is set to come back as well.
When Jenner announced Exposed, the Internet basically went wild. As things turned out, it appeared as those Jenner had been wearing her perfect nude lippie for weeks without anyone being aware that it was her own creation. This sort of covert marketing truly speaks to Jenner's ability to harness social media to her advantage, and this Lip Kit restock is no different.
Jenner has been adamant about making announcements for her Lip Kit restocks across nearly all forms of her social media and her website and app. In doing so, she basically created pandemonium among fans and led curious cosmetic lovers to drive up her social media traffic. It's truly a brilliant strategy.
Whether she's teasing the yet to be announced shades, new products, or restocks, she's got a true grasp on how to get her fans invested in the brand, and it's clearly working. Kylie's Lip Kits, glosses, and metals all sell outs in under a few short hours when they go up on the Kylie Cosmetics website.
Whatever marketing magic Jenner has managed to bottle, there's little doubt that excitement for the Kylie Lip Kit restock will be just as palpable next week as the last several. With Exposed restocking and fan favorites coming back, you definitely will want to get your wallets and browsers ready.