Fashion

Jeffree Star's New Red Liquid Lippie Is Perfection

by Amy Sciarretto

Are you ISO the absolutely perfect red liquid lipstick? Red lips can be hard to pull off, since you need the right hue, tone, and formula. You may thisclose to locating your red lip holy grail. Jeffree Star Cosmetics is launching Rich Blood Velour Liquid Lipstick and the shade is a showstopper — a "Wow"-inducing, metallic ruby red. When can you get this "one of a kind" red lipstick, which is how the brand's utterly fab namesake described the lippie in the caption of the Instagram post in which he is rocking that Rich Blood red?

Mark your calendar for May 17 at 10 a.m. PT/1 p.m. ET. That's when this baby is going on sale. Since most of Jeffree Star Cosmetics Velour liquid lipsticks sell out with spectacular quickness, because the brand's fans are seriously devoted to the cult product, I predict a swift emptying of stock this coming Tuesday. I am just being honest, guys!

Brace yourself for impact. Jeffree Star Cosmetics' Rich Blood liquid lipstick could be a quintessential red... even for those of us who may shy away from scarlet shades when it comes to our pouts.

Ready? I don't think you are but let's go for it anyway!

It's fierce AF, isn't it? The shade is a "look at me and my lips" crimson. It's so not for the faint of heart. It's such a full of life shade. Because #Blood.

Here is the screen grab of the Jeffree Star Cosmetics caption confirming the time and date of the Rich Blood debut.

Who is ready to get rich and bloodied on Tuesday, May 17? I know, that sounded so gross and wrong. But in all seriousness, Rich Blood is a super confident, unforgettable shade.

Good luck shopping this sexy beast next week. It's bound to earn "makeup unicorn" status.

I told you that May is shaping up to be the month of Jeffree Star Cosmetics. The brand is unleashing its first-ever eyeshadow palette with Beauty Killer, which is 10 shades of amazing, on May 25. That's also the date that JSC will drop the first four Skin Frost highlighters. Because #glow.

Images: Jeffree Star/Instagram (1)