The colored mascara trend isn't going anywhere. And even if it was fading —no pun! — it was just dragged back into prominence for Summer 2016 thanks to YSL Mascara Vinyl Couture. The luxe brand has created nine intensely colored mascaras with a sexy 'n' shiny vinyl texture. There's purple, blue, pink, gold... you name it! You can have endless fun rocking these bright, adventurous shades this summer. When can you buy them and where?
Well, the good news is that you don't have to wait. The YSL Mascara Vinyl Couture is available for purchase online today, Monday, May 9. The colored mascaras come with a $29 price tag, according to a press release Bustle received from YSL PR.
Also, these lash-enhancing lovelies will land in stores in June, with the exact date TBA. Therefore, if you want to see the colors IRL and for yourself, you don't have to wait long to play with them.
If you want to dress your lashes in different colors on daily basis, this is an easy way to add a pop of color without having to do a full smoky eye and without having to use a lot of product. If you dare to ditch your usual black or brown mascara during the dog days of summer, you have so many options with Mascara Vinyl Couture. Actually, there are 9 color choices, two of which are sparkly top coats.
One of the most mesmerizing qualities of the Vinyl Couture is the shiny texture, which the brand promises will last and last and won't become chalky or desaturated. That is, it won't flake and fade or become dull.
Check out Cara Delevingne absolutely slaying that electric blue! I am a black mascara loyalist and I admit that I rarely rock a colored mascara. But this photo may have convinced me to take a chance.
Oh, and another rad thing about Mascara Vinyl Couture? It smells yummy. It's infused with the YSL Beauté mascara signature scent. So it colors, curls, lengthens, adds shine and volume, and smells delish, thanks to notes of mandarin, blackcurrant, violet, and vanilla.
This. Mascara. Does. It. All.
It's time to get excited about an anything-but-basic mascara innovation! Thanks, YSL!
What a wardrobe. I am glad it includes black.
Images: Courtesy YSL (2); YSL Beauty/Instagram (4)
