Fashion

Here's What's in Jaime King's New Colourpop Line

by Jessica Willingham

March 9, 2016

Hold onto your wallets, because another celebrity is collaborating with a killer makeup line to create gorgeous beauty products. If you're wondering what's in the Jaime King x Colourpop collaboration, I've got some exciting news for you.

If you're not familiar, Colourpop is an LA-based cosmetic company known for its incredible lip and cheek product formulations at insane drugstore pricing. They've collaborated with stars, like Karrueche Tran, and YouTube beauty vloggers, like KathleenLights, in the past, but now, they're teaming up with actress Jaime King. Together, they created Alchemy, a 12-piece set that includes three eyeshadows, two highlighters, two lip products with matching lip liners, a blush, and two sculpting sticks — a new product category for the company.

According to her personal Instagram account, King had a real motivation behind the new line, which she created with her sister, Bethany McCarty.

"We created this line because I saw a gap in the "beauty" market. I was tired of seeing very few care about what beauty means for women," she said. "For some, that means no makeup, for others, they cannot afford it, nor do companies actually consider the color of their skin and that it's not only unfair but radically gross that most do not create something that makes all women and men feel beautiful. Yes, men, who want to wear makeup as that is why I made this as well. I want to celebrate the inner beauty that we all innately carry and create that which celebrates that which radiates from within."

Here's everything in the collection. The Super Shock Shadow and Super Shock Cheet set is $30, while the Lippie Stix, Lippie Pencils and Sculpting Stix are all $5. Every item in the collection also sells separately, and will be available March 24.

Shadows

1. Vanity Fair

Vanity Fair is a shimmering, mid-tone shade that works for every skin tone.

2. Knight

Blacker-than-black shadows should have superior blendability, because who wants to look like they have a black eye? This Colourpop shadow will definitely deliver.