'Big Brother' Racism Is Good for Business

Turns out Big Brother 15's public relations disaster is a business win. Just weeks after Season 15 bowed to embarrassingly low ratings, the reality series has picked up steam once again following a racism scandal.

Sunday's episode marked a victory for Big Brother, attracting enough viewers to make it the highest-rated show across all networks with 6.3 million viewers. The much-discussed episode, which showed footage of houseguest Aaryn Gries using derogatory language to describe minority contestants, was also a victory for many critics who pleaded for CBS to air incriminating footage from the show's live feed.

No doubt, after seeing the ratings CBS is not regretting its decision to make the footage public. (Good for business, and bad for Gries!) Also, no doubt it has high hopes for Gries' eventual elimination episode. Who doesn't want to watch that post-eviction interview?

Image: CBS