Fashion

Hailey Baldwin & H&M Are Ready For Coachella

by Shea Simmons

The stunning Hailey Baldwin has been in the news as of late for multiple reasons. Whether it's her rumored relationship with superstar crooner Justin Bieber or her friendship with Kylie and Kendall Jenner, she is popping up everywhere. Now she's hopping on the fashion train, with Hailey Baldwin's campaign for #HMLovesCoachella hitting the Internet now. That's right, you read that correctly. Baldwin is teaming up with H&M for a lookbook specifically for everyone's favorite time of year: Coachella. The collab makes total sense considering that the music festival is one of the best times for It girls to socialize, and Baldwin is definitely an It girl.

This It girl, though, has been a bit of a mystery for a while now, but her star in the fashion and social media worlds is definitely rising. While everyone knows that she's from a famous Hollywood family, she's now carving out her own niche. Hailey is first and foremost a model so big shock that her place in the fashion industry is growing. So far, she's worked with ultra cool brand French Connection, and last year, she made her debut on the catwalks of New York Fashion Week with Tommy Hilfiger. Plus, like some fellow it girls — cough Gigi Hadid cough — she has appeared in the Love Advent calendar. Basically, fashion is her thing, and with her H&M Coachella Collaboration, her star is only set to grow.

The #HMLovesCoachella lookbook is basically going to be a work of art, and it's set to be released on March 24. Come spring, you'll be able to get your hands on the pieces that look to be a stunning homage to Woodstock fashions.

Baldwin, alongside other major rising stars Julia Cumming, Adwoa Aboah, and Luka Sabbat, spots a killer patterned romper and a funky textured vest. In others, she's seen rocking a super boho crochet top that looks straight out of Woodstock.

Pairing this with a floppy hat was a total boho dream look.

Baldwin announces on her own Instagram that come March 24, you'll be able to snag the fashions. Considering that Coachella is happening the following month, it's literally perfect timing. Come Coachella time, H&M will have festival fashion totally on lock.

Update: An earlier version of this post incorrectly stated that Hailey Baldwin had collaborated with H&M to design the #HMLovesCoachella collection. Bustle regrets these errors.