During Super Bowl 50, there was one standout commercial that made audiences uncomfortable. Nope, I'm not talking about Mountain Dew's PuppyMonkeyBaby (although that was horrifying too). Instead, I mean the NFL-sponsored ad about "Super Bowl babies," which is exactly what it sounds like. As the ad opens, the screen says, "Data suggests 9 months after a Super Bowl victory, winning cities see a rise in births." Throughout the commercial, groups of kids born in previously victorious Super Bowl cities are shown onscreen as Seal's "Kiss From A Rose" plays in the background. If you look past the uncomfortable factor, it is a fascinating concept: Do people really have sex when their team wins the Super Bowl?
Well, the source of that data is unclear and unspecified. But it sure sounds like the NFL did their research. The ad is promoting the NFL's "Football Is Family" campaign and all of the children featured in the ad really are potential offspring born after the big game. The NFL held casting calls and found kids who were born nine months after their parents' home team won, CBS News reports. They even reached out to season ticket holders for the winning teams. NFL Chief Marketing Officer Dawn Hudson told ESPN,
We hope after the ad, that there's a conversation that we generate. We think there will be some people who will say, "Wait, I was born in the October or November after my parents' team won. Am I a Super Bowl baby?"
If you were born in one of those months and asking yourself that question, you're not alone. Twitter is pretty much freaking out right now. Here's a round-up of the best reactions to the memorable ad:
You can re-watch the ad for yourself, as you ponder whether it's true — or if this is all one big coincidence.
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Image: NFL/YouTube
