These Are The Brow Products Your Arsenal Needs

For those with sparse brows, whether they be from overzealous plucking in the early 00's or bestowed by genetics, there's never been a better time to get your mitts on products to make your brows look thicker. In fact, there are so many great brow products on market now, it's hard to know where to start. As Marie Claire points out in a brow retrospective, in Ye Fleekless Olden Days, brow powder and brow pencils were pretty much the only options to choose from. While powders and pencils can do plenty for a needy brow, choosing between two options can feel so limiting.

Brows are obviously well beyond "moment" territory at this point — the obsession with eyebrows has become so prevalent I hazard to predict they'll be one of the defining beauty trends of the 2010s. Makeup companies have responded to the demand with an ever increasing array of brow products. Now on a casual trip to Sephora one is faced with choices from brow pencils to powders, pomades, gels, markers, pens, fibers, and mascaras. There are even brow primers on the market to guarantee your brows stay on fleek while snorkeling or something.

It's all a little overwhelming, especially for the casual makeup wearer (i.e. someone who doesn't log hundreds of hours per year sitting on YouTube beauty tutorials). If you would like to punch up your look with a great brow, there are really only four products you need to choose between, each with their pros and cons. Behold:

1. Brow Pomade

Anastasia Beverly Hills Dipbrow Pomade, $18, sephora.com

The beauty of makeup is that everybody is allowed to have opinions, but sometimes people's opinions are wrong. Such is the case with people who don't love brow pomade. Brow pomade is your friend. Brow pomade is the holy grail of all brow products. Brow pomade loves thick brows and thin brows. Brow pomade tames hairs, adds color, and can be used to achieve pretty much any brow look, some of which we will discuss below. Also, it stays in place all day long, which means less time touching up your eyebrows and more time petting kittens. All hail brow pomade.

2. A Pencil

Anastasia Beverly Hills Brow Wiz, $21, sephora.com

If you were to say to me, "I don't like brow pomade (or kittens or happiness). What can I use instead?" my answer would be to first rethink your priorities. In the meantime, use a brow pencil, which is a time-tested option for filling in sparse brows in a way that looks natural.

3. Brow Powder

Benefit Brow Zings Shaping Kit, $32, sephora.com

Brow powder is as old-school as the brow pencil, which means it's tried and true. In my personal experience as a makeup artist, women who don't normally use brow products are less likely to take their brows off after I finish them (true story) if I use a powder because of the ultra natural finish. A good rule of thumb is to select a shade lighter than your hair color for best results.

4. Brow Fiber

Gimme Brow Volumizing Fiber Gel, $24, sephora.com

People with sparse brows go gaga over brow gels. Fiber products are supposed to add bulk to existing brow hairs, resulting in a thicker, fuller brow than the one momma gave you.

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Images: Courtesy Brands