It may be winter, but it's officially time to summon the coconuts and flip-flops anyway — Hawaiian Tropic will be launching a clothing line next year. Yes, you heard correctly: Your trusty suncare brand is delving into the sartorial world. Hawaiian Tropic Apparel will feature ready-to-wear styles perfect for both on and off the shore. After all, prepping for an island getaway is not truly complete without the wardrobe component (shedding those jeans has never felt better). Your new motto? Sun, surf, sand, and (most importantly) shop.
Everyone has a method to spending time in paradise — some prefer to sunbathe by the beach with a bestseller, while others people-watch in the pool. Either way, Hawaiian Tropic Apparel is designed to outfit you for every occasion, for every body, and for every style. Naturally, the range draws inspiration from the tropics — think groovy tie-dye and patterns reminiscent of the seas. The color scheme is the epitome of vibrant, thanks in part to the tropical punch pinks and Pacific blues. From crochet cover-ups to off-the-shoulder dresses, the overall collection is oh so breezy and bohemian.
The aim of Hawaiian Tropic Apparel is to make the style transition from the "beach to beyond." Don't fret if you aren't jet-setting to the Caribbean this holiday break — you can still nail the beach babe aesthetic right at home. Considering that my 2008 AIM screenname was "alohagirl1218," I feel as if I have a moral duty to own every piece — so don't mine if I do.
Maximum Power
Ah, the maxi dress — a must-have staple when it comes to laidback style. The beauty of the maxi dress is its versatility. Take it for a spin in the a.m. with a straw hat and lace-up sandals, then transform it to p.m. wear by adding a denim jacket or knitted cardigan.
Mother Nature
Palm print? Count me in. Never underestimate the power of a tastefully done swimsuit cover-up.
Coconut Couture
Off-the-shoulder frocks are synonymous with tropical wear, especially when done in a crisp white hue and flowy silhouette. Want to complete the look? Strap on a pair of leather wedges.
Laced Up
Say goodbye to baggy old tees as your bikini cover-up: your new poolside BFF is a black crochet strapless dress.
Let's Play
Banish all of your wardrobe dilemmas with the ultimate vacation uniform: a casual, cool romper. No extra styling required.
Ocean Threads
I have a weakness for anything crochet and oversized — so count this cream knitted cardigan as my favorite piece from the collection.
That '70s Dress
Cut-outs, off-the-shoulder, and tie-dye are the main ingredients here. Channeling '70s flair has never been easier.
Resort Chic
Swap the flirty frocks and bare legs for a pair of dreamy white pants, then add palm-printed crop top for a tropical take on loungewear.
Hawaiian Tropic Apparel will be available for online purchase in February 2016, so until then — keep working on that tan.
Images: Hawaiian Tropic
