Beauty

Your Guide To The Coastal Grandmother Beauty Aesthetic

How to get that “I’ve spent the whole afternoon grooming my hydrangeas” glow.

by Rachel Lapidos
Your guide to the coastal grandmother beauty look, which is all about a country house glow.
Getty Images/Frazer Harrison / Staff

Prepare to see more people embracing their inner coastal grandmother, aka the trending TikTok aesthetic that’s all about button-down shirts, white capris, and sun hats. Beauty-wise, picture Oprah’s radiant post-gardening glow.

imdb

“She goes to regular facials, spends money on great skin care and makeup, and wears her sunscreen every day,” says makeup artist Lisa Haron. A coastal grandmother’s glam staples, she adds, include tinted moisturizer or light foundation, brow gel, mascara, and a balmy lip shade.

If you want to channel your inner Ina Garten, throw on a cardigan and keep reading for pro tips.

We at Bustle only include products that have been independently selected by our editors. We may receive a portion of sales if you purchase a product through a link in this article.

IMAN Amplify Mascara
See On Amazon
If you’re serving coastal grandma, drop your colorful eyeshadows because these classy gardening and wine enthusiasts go light on the eye makeup. “One coat of mascara is plenty,” says Haron. “Just make sure to wiggle it up and lift it from the root of the lashes when applying.”
$9.90
See On Amazon

IMDB

According to Juliana Ohlmeyer, hair pro from Bassia Bassia, the coastal grandmother hair look “screams for a roller set that delivers maximum volume and exudes romantic energy,” she tells Bustle. “The more polished and extra, the better.”

IMDB

Once your hair is set and your summer house glow is radiating, you’re good to invite your coastal grandmother BFFs over for martinis and a Nancy Meyers movie marathon.