Apple Celebrates The New iPhone With Chasing The Light Gallery

On Sept. 20, Apple releases the iPhone 16 Pro and iPhone 16 Pro Max, which include significant camera advancements for both professional and aspiring photographers.

For instance, the new Camera Control feature provides a quicker way to take photos and adjust settings as if you’re holding a digital camera. The improved 48MP Fusion camera allows you to capture the best possible shot, while the Photographic Styles filters will let your photos shine in a whole new light.

To showcase everything the device can do, Apple gave three world-renowned photographers — Ryan McGinley, Prince Gyasi, and Chen Man — early access to the iPhone 16 Pro Max to create new vivid, detailed work.

The trio displayed their original photos, curated by Kathy Ryan, in “Chasing the Light,” a day-long photography show in New York, London, and Shanghai.

Ghanian photographer Gyasi used his synesthesia (which means he associates colors with words and numbers) to blend emotion with physical activity in his images.

“Color in my work is not merely a visual element but a profound expression of emotion,” he said in a statement.

One thing that has struck me on my journey is that consistency, courage, self-belief, and perseverance beat everything,” Gyasi said. “I have gone through many doors and can attest that these four powerful words contributed to the opening.”

Chinese photographer Man was inspired by the 13th-century poet Rumi and used the iPhone 16 Pro Max to bring the poem The Guest House to life, showcasing her vision of the “unexpected visitors” that pass through Rumi’s space.

“This visual journey captures four beautiful stories — we are they, they are us and they are one,” she said in a statement.

“Life is brightest when we unite — information is shared, love exudes,” Man said. “If we view the world through a prism — it’s only when we come together that our colors intermingle and we shine the brightest. Together, we become the rainbow that lights up our lives.”

New York-based photographer McGinley focused on the relationship between people and nature, fully immersing his subjects in the four elements.

“I explore the dynamic interplay between the elements — earth, water, air, and fire — detailing how they interact with light and the expressive movements of the body,” he said in a statement.

“This series of photographs captures nature’s raw unfiltered beauty, intertwined with the fluidity and grace of the human form,” McGinley said. “I hope to evoke a sense of wonder, freedom, and introspection, inviting viewers to reflect on their paths and connections with the natural world.”