Fashion
$160 Million On Brow Products Were Spent In The Past Year, So Check Out The Best Of The Best To Buy
OK, so it's no secret that the world is currently in the midst of an eyebrow obsession. But did you know that our on-fleek fixation is costing us serious cash? Yup, in a recent report by WWD and The NPD Group, it was revealed that the world spent over $160 million on brow makeup in the past year, all in the hope of framing our peepers with eyebrows that would make even Cara Delevingne jealous.
From pencils to tinting gels, it seems like anything that Sephora promised us would give our brows the fleekness we craved, we immediately scooped up. According to the study, these millions were a a 32 percent increase in spending on eyebrow-enhancing products from the previous year, putting it above skincare and hair products in our beauty budgets.
Want to make the most of that big brow budget? Try any of these bestselling products.
Marc Jacob's Brow Wow Defining Longwear Pencil
There may be thousands brow pencils out there, but this baby’s ultra-fine tip and waterproof formula makes it a standout.
Anastasia's Brow Pro Palette
A fan favorite for it’s endless, blendable colors and included primer.
Anastasia Brow Pro Palette, $170, Amazon
LashFood's BrowFood Phyto-Medic Eyebrow Enhancer
A super powerful brow growth serum with a 0 percent reported irritation rate that aims to save your tragically over-plucked brows.
Brow Tech To Go by Smashbox
Another standout pencil that comes with a complementing gel for arches that stay put.
Brow Tech To Go, $25, Amazon
Brow Definer by Laura Mercier
A brow-perfecting pot of a super pigmented, bold, arch-enhancing wax.
Brow Definer, $22, Amazon
Anastasia's Classic Stencils
A collection of stencils to help you effortlessly shape your brows in a variety of styles to suit your face shape, from “petit arch” to the Cara-approved “full arch.”
Colored Clay Tinted Brow Gel by Tarte
Tarte created this cult-fave brow gel with a formula of colored clay for a vegan-friendly product that enhances and defines brows for a full 12 hour hold.
