Every year, that gym-owning style queen known as Madonna, and her teenage daughter Lourdes, welcome a new celeb to be the face of their mega successful Material Girl brand, which is a modern junior's take on Madge's iconic, '80s boy toy style, for the season. The pieces are reminiscent of Madonna's downtown NYC edge, with the point of view of Lourdes aka Lola factored in. They move on after each season, keeping things fresh and current. It's a brilliant strategy that has paid off for the mother-daughter duo. Rita Ora had the MG gig last year, with Georgia May Jagger, Kelly Osbourne, and Taylor Momsen serving as her predecessors. Now, Zendaya, a Disney chick and aspiring solo artist, is repping Material Girl, replacing Ora.
It's been a busy week for Zendaya, who is all of 17. She was confirmed to play the late R&B singer Aaliyah, who perished in an August 2001 plane crash at the tender age of 22, in a Lifetime biopic. The film — not the casting — is controversial, since Aaliyah's family is distancing itself from the movie and fans are incensed.
Zendaya, whose super catchy single "Replay" achieved some middling success last year, will no doubt gain traction with her new film role, even if it is a Lifetime movie, which are usually melodramatic, damsel-in-distress stories, and her status as a spokesmodel for Her Madgesty's clothing line and brand.
The first campaign for Fall 2014 boasts a Boardwalk Babe theme, with Zendaya enjoying her time at at Coney Island while looking fab in MG's edgy and punky chic threads.
"Zendaya exudes a confident, free spirit," said Madonna about welcoming Zendaya to the family, while Lola said that she loves Zendaya for making "her own style rules to fit her personality — that’s who Material Girl is all about, being yourself to the fullest."
For Zendaya, she took the job because "Material Girl embraces having fun with fashion and being confident in your own skin… and who does that better than Madonna."
She'll get no arguments here. Plus, maybe she can work the angles and get a collabo on Madge's next album due to this partnership and their proximity. Work it, Z!
Images: Iconix
