This 'Shark Tank' Product Makes Any Beer Tasty

Season 8 of Shark Tank kicks off on Friday, Sept. 23, and the ABC reality show will do something it's never done before this time around. For the first time ever, six Sharks will be in the Tank at once instead of the usual five. That's right. Mark Cuban, Kevin O'Leary, Daymond John, Lori Greiner, Barbara Corcoran, and Robert Herjavec will all be in the Tank at the same time, like one big cold-blooded family. Well, all of that sounds like something to raise a glass to and celebrate, doesn't it? Luckily, Fizzics, one of the first products to come onto Shark Tank in Season 8, is the perfect product to help these millionaires and billionaires do just that.

Why, you ask? Well, I'll get into that in a minute, but you can probably guess that Fizzics has something to do with beer since it's literally spelled out for you in the above photo, and because "fizz" is in the name of this product. Of course, you might also think this name sounds a bit like "physics," and you wouldn't be wrong there, either. Don't worry; this will all become very clear very shortly.

But how will Fizzics do in the Tank? We'll have to wait until Friday night's episode airs to know for sure, but it certainly has a good shot at striking a deal. I imagine there's at least one or two beer drinkers among the bunch, although we know how much Kevin likes his wine. But Barbara is all about the food-and-drink-focused products. And Fizzics seems like the perfect product for Lori, the "Queen of QVC," to promote on TV. You'll see what I mean below.

Now You Can Have Beer On Tap Just About Anywhere

We all know that beer just tastes better from the tap. And if you don't know that, you should really check your tastebuds. But not everyone can make it out to the bar or have a tap installed in their home for those times that you want to pour a cold one, so most people turn to cans, bottles, or growlers when they're imbibing in their abodes. Now, just because you have to drink from a can, bottle, or growler doesn't mean it has to taste like it, thanks to Fizzics. That's because the Fizzics draft beer system purports to make your canned, bottled, or growler-ed beer taste like it came right from the draft, according to the company's website. Now aren't you glad you know about Fizzics?

If You Can Pour A Drink, You Can Use Fizzics

So how does Fizzics do that, exactly? Well, you just put your beer container of choice (up to a 64-ounce growler) into the Fizzics canister, place the hose into the beer, close and seal the canister, hold up a glass to the spout at an angle, and tap the handle forward to begin the pour, the above video from Fizzics' YouTube channel describes. When you're ready for the head of the beer, you pull the handle back, and you should have yourself a great pour.

Let's Get Fizzical!

But really, how does Fizzics make beer from all sorts of containers taste as if it was poured right from the tap? Fizzics uses sound waves to turn the beer's natural carbonation into dense, compact, and uniform bubbles that are supposed to help improve the aroma, flavor, and taste of the beer since the company says in the above video that large bubbles cause an unpleasant, grainy texture. When you pull the handle back for the head of the beer, it passes through the sonic oscillator "that creates an ideal-density foam" to help make the texture of the beer draft-worthy, the video on the new product's Kickstarter page describes. Who knew science could be so delicious?

You Can Get Fizzical, Too

Fizzics introduced its first-generation product to the market in 2015 through a successfully-funded Indiegogo campaign that raked in more than $250,000. But if you didn't chip in to that, you can still buy that Fizzics system online through the company's website for $169.99 plus shipping. You may also find Fizzics at retailers such as Brookstone, Target, Best Buy, Cabela's, Total Wine & More, and Amazon Launchpad, according to Fizzics' website. With all of this success, I'm not really sure why Fizzics is seeking an investment from the Sharks, but I'm sure we'll find out the reason during Friday night's episode.

There's More Fizzics On The Way

Fizzics just launched another crowdsourcing campaign, this time on Kickstarter, for its new product, the Fizzics Waytap. This new line basically does what the original Fizzics does, except that it's slimmer and more portable, weighing in at 3 pounds instead of 5.5 pounds like its predecessor. The fact that it can only work its magic on 12 to 25-ounce cans or 12-ounce bottles probably has something to do with that. But it's also less expensive ($130) than the original Fizzics, so perhaps that'll convince you to ditch the growlers.

The Founders Want To Give Beer Its Due

Whoever came up with the idea for Fizzics must really love beer, and they do! "Our pursuit for great tasting beer ironically began over a draft beer at our favorite brewpub," Fizzics co-founder and CEO Philip Petracca describes how he and the other co-founder and CTO David McDonald came up with the idea on the company's website. "While enjoying a fresh pour right from the brewers tap, I asked Dave a simple question, that unknowingly would start us off on an incredible journey, ‘why does beer taste so good fresh from the brewers tap, but doesn’t taste nearly as good from a can, bottle or growler?’ And so it began."

It's no surprise that Petracca and McDonald were able to make their dream a reality, considering the fact that they have backgrounds in product development and engineering, respectively, according to their LinkedIn profiles. It's sure going to be hard for the Sharks to school these guys in business, but I'm sure they'll find a way.

And let's face it: Isn't that what the Sharks are there for, anyway?

Images: ABC (2); Giphy