Calvin Harris Goes Full Beckham For Emporio Armani

Eat your heart out, Becks. Taylor Swift's beau just snatched the crown from David Beckham, the reigning king of celebrity underwear models. Need proof? Check out the sizzling hot photo from Calvin Harris' new Emporio Armani ad campaign. Harris returns as the fashion label's spokesperson, modeling not only Armani underwear, but also clothing, watches, and eyewear for the Fall/Winter 2015/2016 campaign.

"Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy," Armani said. "He isn't a model by nature, and this creates a more sincere and engaging bond with the public." The 31-year-old superstar DJ keeps a busy schedule touring and working on new music, but he's also making headlines these days as Swift's boyfriend.

Harris' Armani ad follows in the footsteps of David Beckham (who first posed for Armani in 2008), Rafael Nadal, and Cristiano Ronaldo — all of whom appeared in similar stylish, black-and-white photoshoots for the label. In honor of the brand's 40th anniversary celebration, Armani put together a history of it's ad campaigns that celebrate the human body as part of its #Atribute collection.

"Giorgio Armani has always been a designer acutely aware of how clothing interacts with the human body," the company said. Here are the latest images from Emporio Armani's F/W campaign, starring Calvin Harris:

Ab-tastic job, Armani and Calvin.

Images: armani, calvinharris/Instagram